I create, develop and manage effective multichannel marketing strategies, including content creation, copywriting, and project management. I have experience in paid advertising, website management, social media marketing, marketing strategy and managing marketing budgets.
During the Game Changers virtual event, I was the marketing project manager. My responsibilities pre and post-event consisted of marketing strategy, marketing email copy and graphics, event branding, coordination of the prerecorded event with Coach Marcus Freeman, graphic design, social media, and data reporting. The event was exclusively for alumni of Notre Dame, which made choosing the right channels for promotion challenging.
The Traveling Irish Interactive PDF was created after analyzing a microsite the team had initially invested in that returned very little viewership. I urged the team to pivot to the interactive PDF so that the audience would not be directed away from the website. The existing website has very few capabilities, so the PDF is to be a supplemental storytelling guide, more so a one-stop shop for any information they might need about trips being hosted. I managed the project from concept to completion, consisting of copywriting, graphic design direction, functionality, and link direction.
The football weekend guides are coordinated with three departments across campus for information. The cover is derived from the athletics football programs, and the content throughout the guide is derived from two other departments. I managed the project including coordination of information from the two other departments, working in InDesign to adjust the information and graphics, working with the print vendor to add a 3-fold for a map, leading the direction of creating the map with the graphic designer, and coordinating the distribution of the guides across campus.
The ornament is the second-largest revenue generator for the Notre Dame Alumni Association. I managed the project from concept to completion. This consisted of working with the graphic designer on design locations, receiving approval from the associated priests, coordinating with the vendor on design, prototypes, and the PO, coordinating orders from campus partners, promotional emails, social media promotion, website advertising, storefront setup, and coordinating fulfillment with a third party vendor.
Booth floorplan, coordination of decor, logistics of shipping for boats, coordination of booth, and more all came together in the end to have a great show presenting 2020 products for Godfrey Pontoons and Hurricane Boats to the dealer network in 2019.
Once Polaris acquired Hurricane Boats, I was tasked with moving the website to a new server. This came with a complete redesign, copywriting, page dynamics, content, etc. I ensured consistent branding across the website, along with supplied images and copywriting to create the new site. I worked with the website team at Polaris to ensure the customer journey was tremendously improved. This project was running at the same time as the Godfrey website project. We launched in 8 months, which was a great success, and met the deadline.
Post-launch, I continued to find improvements for the website and was in charge of maintenance and updates.
Once Polaris acquired Godfrey, I was tasked with moving the website to a new server. This came with a complete redesign, copywriting, page dynamics, content, etc. I ensured consistent branding across the website, along with supplied images and copywriting to create the new site. I worked with the website team at Polaris to ensure the customer journey was tremendously improved. This project was running at the same time as the Hurricane website project. We launched in 8 months, which was a great success, and met the deadline.
Post-launch, I continued to find improvements for the website and was in charge of maintenance and updates.
This digital ad was created for a fall sales event for Hurricane Boats. Hurricane Boats increased social during the fall season to increase sales and wanted to target the FunDeck, SunDeck, and SunDeck Sport series lines, which are pictured in this ad.
This digital ad was created in order to create brand awareness for Godfrey Pontoons. The brand was experiencing customers only recognizing the Sweetwater or Sanpan line of Godfrey Pontoons, so we created this campaign in order to spread the Godfrey Pontoon brand, including the specific names of the boat lines.
I oversaw this project from the start (including the planning of products and the photo shoot) to delivering the brochures to dealers and exceeded deadline dates in order to get brochures to dealers before Thanksgiving. This project started with the planning of the boats going to the photo shoot, then the photoshoot, followed by post-photoshoot production, layout of the brochure, copywriting, print production details, and coordination of pre-orders between all 150 Hurricane Boat dealers.
I oversaw this project from the start (including the planning of products and the photo shoot) to delivering the brochures to dealers and exceeded deadline dates in order to get brochures to dealers before Thanksgiving. This project started with the planning of the boats going to the photo shoot, then the photoshoot, followed by post-photoshoot production, the layout of the brochure, copywriting, print production details, and coordination of pre-orders between all 250 Godfrey Pontoon dealers.
From choosing the image, to design, to copywriting, this ad was created to represent the Godfrey Pontoon brand in the Winter 2018 Pontoon Deck Boat Magazine.
From choosing the image to writing the copy, this ad was created in order to represent the Hurricane Boats brand in the April 2019 Pontoon Deck Boat Magazine.
I created this ad for a client's marketing campaign. The design aspect came from the target market, being females between the ages of 35 and 65, and promoting their product. This was a middle funnel ad.
I created this ad for a client's new campaign. The design aspect came from the target market, being males between the ages of 35 and 65, and promoting their product. This was a bottom-funnel ad.
During my time as marketing manager at Godfrey Marine/Polaris Boats I had the pleasure of planning, coordinating, scouting, and producing the annual photoshoot; which included photo and video.